Explore HubSpot

In such circumstances, a well-selected CRM system is a must-have. It serves as the company's command center, and, above all, ensures full control over various processes - sales, marketing or customer service.

That’s the role of HubSpot. It is based on a CRM (Customer Relationship Management) platform, which helps you manage the internal database of contacts and companies. But this is only the beginning – individual modules use this database to support specific functions that are related to various elements of company management, thus creating one big ecosystem.

HubSpot's CRM System includes 5 main modules:

What is included in HubSpot’s Marketing Hub?

• Marketing Automation & MarTech tools
  You can design automations based on your contacts’ properties and activities, which will allow you to locate a prospect precisely on the sales path and use it to take the right actions. They also allow you to save plenty of time and energy – any repetitive processes are automated and do not require additional effort.

• Managing PPC campaigns
  You can integrate your Google Ads, Facebooks Ads, and LinkedIn Ads campaigns with HubSpot to monitor their effectiveness in real time and take action whenever necessary. You can also export your contacts from the CRM database into the PPC systems to include these users in remarketing campaigns.
  

• Managing social media
  You can post and manage your publication calendar on key social media websites (Facebook, Instagram, Twitter/X, LinkedIn, and to some extent also YouTube), as well as analyze their statistics. You can also monitor the profiles of your competitors to keep a close eye on what’s going on in your industry.

• Live chat
  Your company website may also include a widget that makes it possible to have a live chat with a specialist directly on the webpage. It also contains a chatbot which will automatically ask the user specific questions, allowing the specialist to deal with the most important issues.
  
  
• Using a simple editor to build forms
  which, when published on your website, will help you make contact with a client and will be GDPR-compliant. That way, an anonymous visitor becomes a lead that has a relationship with your organization.
  
  
• E-mail campaigns
  You can prepare and send newsletters that promote your products and services or invitations to events, as well as carry out A/B testing to determine the effectiveness of individual versions.
  
  
• Tools that support SEO
  will reveal technical errors which make it harder to boost your position in Google and will help you prepare a content strategy.

• Advanced reporting and analytics
  You can arrange your own analytical dashboards that will include reports describing the effectiveness of your company’s marketing actions. 

What's included in HubSpot's Sales Hub?

• Presenting the sales process in the form of an easy-to-read kanban board,
  with specific stages. That way, you have full control over each deal – you know which sales specialist is responsible and how much needs to be done to close the deal.
  
  
• Assigning tasks to sales specialists
  and adding notes to contacts and companies – make sure that no important information is omitted when closing a deal.
  
  
• Scheduling meetings with clients 
  through HubSpot-generated links. Thanks to this feature, clients can book a meeting only if there’s a vacancy in your calendar. HubSpot calendar will automatically synchronize with your Google and Microsoft calendar.
  
  
• Sending personalized email sequences
  as part of lead nurturing helps save the time of sales specialists.
  
  
• Recording the entire communication with the clients in the system 
  Outgoing emails are automatically recorded in HubSpot. Thanks to full integration with Gmail and Outlook, it doesn’t affect the work dynamic. You can also enter your clients’ phone numbers and will be able to see if an email or a PDF file with a quote has been opened.
  
  
• Mobile app (Android, iOS)
  – allows you to manage contacts and tasks through your smartphone. It also allows you to quickly add new contacts by scanning business cards.
  
  
• Preparing and sending quotes directly from the system
  – thanks to the quote generator, you can create templates, add products, discounts, or notes, and send a complete quote to be digitally signed by a client.
  
  
• Reporting and sales analytics
  – stay up to date thanks to the reporting dashboards which show the most important data about the organization’s sales performance and individual actions of sales specialists, all in real time.
  
  

What's included in HubSpot's Service Hub?

• Full control over service tickets 
  through the use of kanban board and customized process stages, supported by the automation of individual actions.
  
  
• A shared service email inbox
  that includes emails, tickets from forms and live chat from your website, messages from Messenger and WhatsApp – the entire communication is available in one place.
  
  
• Customer satisfaction surveys (NPS)
  allow you to collect feedback on the quality of services or products offered by your organization.
  
  
• Publishing a compilation of frequently asked questions (FAQ)
  You can prepare documentation that will include answers to the customers’ standard questions, eliminating the need to engage the help desk. 
  
  
• Advanced reporting
  – the Service Hub allows you to prepare custom reports and non-standard funnels to constantly monitor the effectiveness of your customer service teams.
  

What's included in HubSpot's Content Hub?

• A rich base of ready-to-use graphical designs and templates.
  You can select a design that best suits your organization’s visual identification or create one from scratch.
  
  
• Quick and responsive websites
  that can be viewed on both computers and mobile devices.
  
  
• A/B testing 
  The test includes showing your users a few versions of your website, allowing you to check which version gets the best results.
  
  
• Various language versions available for your website
  depending on the location and user’s browser language.
  
  
• Hosting and safety guaranteed by HubSpot
  – websites support the SSL certificate by default and the pages’ accessibility is close to 100%.
  
  
• SEO suggestions 
  the system checks the websites, analyzes their compliance with the search engines’ technical guidelines, and prepares appropriate recommendations.
  
  

What's included in HubSpot's Operations Hub?

• Workflow Extensions
  inserting code into an action in the CRM or activating workflows at time intervals.
  
  
• A two-way data synchronization with other CRM systems,
  e.g. Salesforce or Microsoft Dynamics 365.